Francesca Nicasio

Francesca Nicasio is a writer who specializes in producing blog posts, press releases, and web content for Internet companies, ecommerce websites, and app developers.

Francesca’s expertise lies in online marketing, retail, social media, and entrepreneurship. Her work has been featured on prominent websites such as VentureBeat, MarketingProfs, Thought Catalog, Lifehack, and more.

How to Use Social Media to Get Personal with Customers
By , published April 2, 2014

There’s always been quite a bit of buzz around social networks, mainly because they’re so ubiquitous. Billions of users use social media, and for that reason, brands are all clamoring to get a piece of the action and put themselves in front of their audience. Blog post get published, videos are produced, infographics are created—and all these content types are pushed out and distributed via Facebook, Twitter, Google+, Pinterest, and [insert other hot social sites here] in hopes that they’ll gather steam or catch fire and reach the coveted “viral” status. Now, while all that’s well and good, there are…

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