In online marketing, content really is king. Putting out relevant, high-value content on a regular basis can benefit your business in more ways the one: It can help you drive more site traffic, engage your audience, and ultimately increase sales.
That being said though, while publishing blog posts, videos, infographics, [insert hot content type here] can certainly propel your business to the top, it doesn’t mean that content marketing is something that you can just dive into.
Let’s start off with a quick yes or no question: The more content you have, the better it is for your online marketing strategy.
Answer: Yes… and no.
A more accurate answer would be the more VALUABLE content you have, the better it is for you.
When talking about content marketing, churning out blog posts, video content, or graphics isn’t enough. You need to provide value with everything that you publish. To put it simply, your audience should be able to get something out of your content for it to be effective.
With more than 5 billion searches being conducted on Google every day, it’s evident that search engines are the go-to solution for people when it comes to finding stuff online. A good SEO strategy can put your website on the (online) map and increase your traffic dramatically.
In fact, studies have shown that websites that rank 1st on search engine results page get an average traffic share of 32.5%, while those at the second and third spots receive 17.6% and 11.4% of traffic share respectively. Those numbers continue to diminish the lower the rankings are, which means that if you don’t have a good spot on SERPs, you’re missing out on a lot of traffic.
That said, before you start diving into link building, keyword research, and content generation, you have to understand that the SEO game has changed quite a bit over the last few years.
Search engine optimization isn’t just about churning out content, building links, and hoping you’ll get to the top of Google in a few months. Gone are the days of gaming the search engines to get great rankings. Google along with other search sites and services are continuously refining their algorithms to ensure that the best and most relevant sites are served up on search results pages.
In this day and age, your best bet in succeeding in SEO is to implement legit strategies that add real value to web users.
At Viber, you can rest easy knowing that your PPC budget is in safe hands. Our team of paid search experts can help optimize your ads while maximizing your spend at the same time.
Why you should opt for professional PPC Management
When done right, PPC can bring in interested visitors to your site at reasonable costs. It can be an easy way to put your site and your message in front of the people who are looking for exactly what you have to offer.
However, PPC management is more than just adding keywords and setting bids. When not executed correctly, your PPC campaigns could end up reaching the wrong people, showing up for inaccurate keywords, and ultimately depleting your budget without generating results.
Implementing an online strategy without analytics is like driving a car without looking at your gas, speed, or mileage. Sure, you’ll be able to drive and move, but without knowing how fast you’re going or how much fuel you’re consuming, you’ll either crash or run out of gas. Either way it’s not pretty.
The same thing can be said about running a web campaign without looking at your analytics. If you don’t have any idea how your campaigns are doing or what’s bringing in traffic, you’ll end up spinning your wheels or crashing.
Don’t know how to work the analytics dashboard? That’s what we’re here for. Viber Agency can handle all your analytics so you can spend less time tracking or fussing about the numbers and devote more energy to improving your website, growing your business, and keeping your customers happy.
Social Media Management
Social is known as one of the most significant marketing channels for online and offline businesses, and for good reason: With over a billion people interacting on sites such as Facebook, Twitter, Pinterest, and more, brands cannot afford to ignore their social media presence.
Whether you’re a hip website catering to millennials, a business that primarily serves customers of older generations, or a B2B company that needs to reach other entrepreneurs, social media has a lot of opportunities for you.
The question is, are you seizing these opportunities? If not, we can help.
Conversion Rate Optimization
You’ve put in a lot of work on producing content, designing landing pages, and coding your website. How would you know if all that effort is paying off? And more importantly, how can you improve your site’s performance?
Well, that’s what we’re for. ViberAgency offers conversion rate optimization services to help take your site from good, to better, to awesome. We’ll gather data, determine the metrics that need to be assessed, and run various tests in order to determine what’s working, what requires improvement, and what should be done to make your website the best it can be.
To give you more information on our conversion rate optimization services, have a look at our process below.