5 MORE Email Types That Can Drive Up Your Site’s Traffic and Engagement
By , posted on April 24, 2014

Last week, we provided some great examples of emails that can help drive traffic and engagement to your website. If you enjoyed that article then you’ll be pleased to know that we have even more email examples up our sleeves. Here is the second installment of email types that can drive up your web traffic and engagement. Check them out, study them, and be sure to put them into action!   Happy birthday Who doesn’t want to be greeted on their birthday? If you have your subscriber’s date of birth in your database, be sure to send them an email…

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5 Types of Emails That Can Drive Up Your Site’s Traffic and Engagement
By , posted on April 17, 2014

Whether you’re selling products, providing a service, building an audience, or simply want to put your content out there, email marketing is something you should look into. One of the most effective marketing strategies on the web, a study by McKinsey & Co, found that email is hands down more effective than social media. Entrepreneur reported that the medium “is a far more effective way to acquire customers than all that tweeting and posting and “liking” you’re doing on social media–nearly 40 times more than Facebook and Twitter combined.” Digital Trends cited the same study and noted that “People who…

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April Fool’s 2014: A Roundup of the Web’s Best April Fool’s Jokes this Year
By , posted on April 10, 2014

April Fool’s for 2014 may have been over a week ago, but that doesn’t mean we can’t revisit the antics of websites, ecommerce merchants and other individuals this year. If you missed out on some of last week’s jokes or if you’re looking for a good post-April Fool’s laugh, here are Viber Agency’s top picks for the web’s best April Fool’s jokes of 2014:   Google Maps: Pokémon Challenge The search giant was one of the first companies in the April Fool’s scene, unveiling the Google Maps Pokemon Challenge on March 31st. According to Google, they were looking for Pokémon…

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10 Tips for Boosting Your WordPress Site’s Search Rankings
By , posted on April 7, 2014

When higher search rankings are your goal, especially when those rankings will bring more hungry customers your way, it helps to have a few best practices to follow. Luckily, you are already using WordPress, which once downloaded will give you an instant boost in the search engine results pages or SERPs. WordPress is light, completely customizable and search engine-friendly. Here’s how to boost the SEO rankings of your WordPress site even more to bring all those new customers your way.   1. Provide a Better Visitor Experience Than Competitors Search online for the keywords you wish to rank prominently for…

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11 Types of Unnatural SEO Links
By , posted on April 3, 2014

With so many Google updates, it can hard to understand what the search engine wants when it comes to your backlinks.  If you build too many of the wrong links, you can count on that “unnatural link” warning showing up in your email. To help clear up some confusion, here are link schemes that are rendered useless by Google:   Advertorials An advertorial is basically a blog post talking about a product, offering no use to the average reader.  While a website can accept these types of posts, you have to understand that you put yourself at risk if you…

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How to Use Social Media to Get Personal with Customers
By , posted on April 2, 2014

There’s always been quite a bit of buzz around social networks, mainly because they’re so ubiquitous. Billions of users use social media, and for that reason, brands are all clamoring to get a piece of the action and put themselves in front of their audience. Blog post get published, videos are produced, infographics are created—and all these content types are pushed out and distributed via Facebook, Twitter, Google+, Pinterest, and [insert other hot social sites here] in hopes that they’ll gather steam or catch fire and reach the coveted “viral” status. Now, while all that’s well and good, there are…

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Backlink Analysis: How to Conduct One
By , posted on April 1, 2014

Whether you’re new to the SEO world or you’ve been in the industry for some time, it’s important that you know how big of an influence backlinks can be. If you fail to build or draw in the best backlinks, your website is going to suffer because of it. Whether you’re curious about what kind of backlinks your competitor is building or you want to analyze your own, let’s take a look at the steps you can take to perform a thorough analysis: The Number of Links The first thing that you’re going to want to look into are the…

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6 Reasons Why You Shouldn’t Put an Intern in Charge of Your Company’s Social Media
By , posted on March 29, 2014

Social media has exploded over the last decade to the point that it’s become one of the most important forms of marketing for modern businesses. As it turns out, however, the heads of many companies–from startups to major corporations–aren’t always very tech-savvy, and they may not know how to best incorporate social media into their business models. It may seem like a good idea to get some “young blood” into your office and hire an intern to post your business’ tweets, status updates, and Instagram shots. Unfortunately, trusting an intern to manage your social media presence can be tantamount to…

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Snapchat, Secret, and Whisper: Should Your Brand Be on These New and Hot Social Networks?
By , posted on March 24, 2014

Unless you’ve been living under a rock for this past year, then you’ve probably heard about hot new social apps like Snapchat, Secret, and Whisper. They’ve been getting a lot of press, investors are throwing money at them, and millions of users are flocking towards these apps.

The question is, should you care?

The short answer is it depends. These apps may be making waves in the mobile and social realms but then again, just because something’s hot, doesn’t mean you should jump on it.

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