5 MORE Email Types That Can Drive Up Your Site’s Traffic and Engagement
By , posted on April 24, 2014

Last week, we provided some great examples of emails that can help drive traffic and engagement to your website. If you enjoyed that article then you’ll be pleased to know that we have even more email examples up our sleeves.

Here is the second installment of email types that can drive up your web traffic and engagement. Check them out, study them, and be sure to put them into action!

 

Happy birthday

Who doesn’t want to be greeted on their birthday? If you have your subscriber’s date of birth in your database, be sure to send them an email on the day just to show how thoughtful you are. By doing so, you’ll play a part in making your customer’s day a little bit brighter and it might even increase the chances of them checking out your site or store.

Want to step things up a notch? Give them a free gift or offer. Again, this will put on a smile on their face and it could also entice them to make a purchase.

nissan

Check out this example from Nissan. The automaker went beyond a simple “Happy Birthday” greeting and was generous enough to provide a special coupon. See if you can do something similar in your business.

 

Happy anniversary

Chances are, your email marketing provider saves the date when each user signed up for your list. Why not harness that information to send your customers a pleasant “Happy Anniversary” email. This move will certainly help you stand out as not a lot of companies are doing it. (Think about it; when was the last time you received an email celebrating your years as a subscriber?)

Like birthday greetings, it’s a great way to show how thoughtful you are and it’s a nice gesture that can make your subscribers smile.

An excellent example of this tip in action comes from Laura Roeder’s The Dash (if you can recall, we also cited her as an example in our previous post.)

lkr

Laura’s team sends out a special poem on each person’s first “Dash-iversary”. Not only is it a pleasant surprise, but it also gives you a chance to “wake up” dormant subscribers.

 

Videos

Some of the numbers around video are staggering. Check out these interesting stats compiled by Digiday:

– 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)

– Online video users are expected to double to 1.5 billion in 2016. (Cisco)

– Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)

– Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)

– 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)

– Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)

– 92 percent of mobile video viewers share videos with others. (Invodo)

If it makes sense for you business, why not spice up your website and your newsletters with video? When done correctly, it can serve as an effective way to get people’s attention. Video is also a wonderful medium that gives you a dynamic means to inform, educate, entertain, and inspire your audience. And when pulled off the right way, using video can give you tremendous results.

marie

To get an idea of how to leverage video and email the right way, take a leaf off Marie Forleo’s playbook. Every week, the web TV host sends out her Q&A Tuesday newsletter featuring her video for that week, where she answers (in a very entertaining manner) juicy questions from her readers.

Aside from all her videos being very well-made, her emails also highly-polished and clickable. Notice how she doesn’t just throw in a link to her video; she goes beyond that an adds a screen capture complete with a “play” button to entice users to click-through it. She also has compelling intro to lead people in and to tell them what each video is all about.

See if you can implement something similar in your email campaigns. If you publish videos on your website, send out an email complete with a compelling intro, a call to action, and an attractive and clickable image.

 

Welcome Discounts

What’s better than a welcome email? A welcome email with a nice little surprise. The fact is, people are doing you a huge favor whenever they sign up for your list. They’re giving you their information as well as the permission to sell and market to them.

If you’re feeling generous, why not include a special offer to your welcome emails? It’s a good gesture that says “thank you” and “good to have you here” at the same time. And as a bonus, it could even encourage a purchase from your subscribers.

islands

Check out this email by Islands Restaurants. As a thank you and a welcome, the restaurant chain included a coupon worth five bucks.

 

Anything timely

Finally, always make sure to consult the calendar when planning your email content to see if you can tie in your newsletter with any specific holidays, seasons, or times of the year. Doing so lets you stay relevant, timely, and it also makes it easier for you to come up with content.

Here are a few examples:

  • Google Play’s email marketing team leverages Valentine’s Day and offers some relevant deals

  • In honor of Memorial Day, Restaurant.com sent over some generous offers.

  • To celebrate the holidays, ride-sharing startup Lyft sent an email encouraging people to “give the gift of Lyft”.

We can give you more examples, but you get the idea. And we’re sure you can also think of content, themes, and offers to put out in line with holidays and events.

 

Weigh in

And there you have it! Five more examples of winning marketing emails. We hoped you learned a lot from this installment and that you’ll be able to use the info to improve your campaigns. Do you have any other suggestions when it comes to sending messages to subscribers? What email types work best for your audience? We’d love to hear from you. Let us know your thoughts in the comments below.