Design Philosophy, Community Interaction, Flexibility, and Consistency: Four Important Things a Content Creator Needs to Know
By , posted on May 20, 2016
content is king

Running a website comes with a lot of challenges. As a content creator, you should already be aware of the basics of online marketing. Search Engine Optimization, Affiliate Marketing, and Networking are just a few of the things that you need to know to find success online. But building a website from the ground-up isn’t as simple as just applying these principles. As a content creator, you’ll need to know more than just those three things. Design philosophy, community interaction, flexibility, and consistency are four core ideas that every content creator should take into heart. Nowadays, running a website with…

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The Layman’s Cheat Sheet for Making Every Blog Post Memorable
By , posted on April 26, 2016

What is the “perfect” blog post? Does such a thing even exist? Probably not. Depending upon your audience and your personality, your definition of “perfect” might vary wildly from someone else’s. However, there a few qualities all great blog posts share. By looking at these qualities, you can create a template of sorts for yourself. If you follow this template, you’ll be able to connect with your readers on an emotional level and they’ll be more receptive to your call-to-action. With that in mind, here is a cheat sheet that you can refer to when you’re creating your own blog…

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10 Steps You Must Complete to Successfully Promote Your Start-up
By , posted on November 24, 2015

Once you’ve decided to live your dream full time and take your talent to market, whether want to flip real estate for a profit or take your writing full-time, as an entrepreneur you are only as good as your ability to promote yourself.  Unfortunately, many a gifted writer, artist or small-business owner has failed in their chosen field, not because they lack the ability to do their business well, but because they lack the know-how to promote it effectively. Promoting yourself correctly can be daunting and may even feel like a separate job entirely.  In a sense, it is. Yet…

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Building Trust with Your Audience Online: 9 Ways
By , posted on June 13, 2014

The web can be shady place. Between annoying pop-ups, data breaches, spam, and other shenanigans, plenty of Internet companies and websites have exploited the web to make a quick buck off Internet users. No wonder so many people distrust online businesses. And this is a huge shame because they’re ruining things for trustworthy companies such as yours. Fortunately, there are a number of action steps you can take to counter the distrust that users may have about your company. Here’s a roundup of what they are, along with tips on how to implement them correctly:   Post reviews or testimonials…

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A Handy List of Apps and Services to Ensure You’ll Never Run Out of Ideas Again
By , posted on June 9, 2014

Coming up with new ideas on a regular basis is one of the biggest challenges in content marketing. If you’re in this line of work, you need to come up with fresh, useful, and engaging content constantly in order to keep your audience coming back. It’s not uncommon for content creators and marketers to feel uninspired from time to time. Topic fatigue is natural, especially if you’re often pressured to bring new ideas to the table. Fortunately for you, there are several tools and solutions that can keep your creative juices flowing. The following are applications, websites, and services that…

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How to Go Viral: At Look at the Most Shared Videos on the Web and the Reasons Behind Their Success
By , posted on May 30, 2014

Virality is the holy grail of Internet marketing. It’s something that video producers, bloggers, and other online content creators clamor for because achieving viral status can put  you on the map and give you a massive lift in traffic. But how exactly can you achieve viral status? To answer this, we looked at some of the most shared videos on the web and identified what made them spread like wildfire. Check them out below and see if you can incorporate any of these aspects in your content:   It’s ridiculously catchy and original Naturally, the first video we checked out…

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How to Win at Online Customer Service
By , posted on May 23, 2014

Running a successful online business isn’t just about your site’s traffic, conversions, or the products that you sell. All these are of course, critical, but one component you should never overlook is customer support. Remember that how you serve your customers after they purchased your products or services is just as–and in most cases–even more important than getting them to sign up in the first place. A happy and loyal customer base breeds even more business. Repeat customers don’t just buy from you more often, they also tend to spend more. According to Laura Lake, “Repeat customers spend 33% more…

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5 Ways to Gain Deeper Insights into Your Target Audience
By , posted on May 19, 2014

Knowing what your target audience is thinking is essential to implementing a successful online business. The more you know about what goes on inside your customers’ minds, the more spot-on content, products, and services you can offer, and (ideally) the better the reception you’ll get. But how exactly can you get to know your audience? Focus groups? Sure. Hire a research company to conduct a study on them? That would work. These methods are good, but they can also be time-consuming and expensive. That said, you have a number of alternatives when it comes to conducting market research and getting your target…

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6 Guest Blogging Mistakes That are Killing Your Posts and Blogger Relationships
By , posted on May 8, 2014

Last week, we talked about the stupidest mistakes people make when guest posting—specifically, the biggest errors they commit when pitching articles. This time around, we’d like to focus on the mistakes people make when writing and publishing guest posts. After all, getting the go signal from a site owner is just the first step. While it’s great that you were able to get your foot in the door, you have to make sure that you won’t get kicked to the curb. Below are 6 mistakes people make when producing guest posts. Avoid these errors and to stay in the good…

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6 Stupid Mistakes People Make When Guest Posting
By , posted on May 2, 2014

Say what you want about guest posting, it’s still a legit online marketing tactic. Sure, it may not get you any link juice and it probably won’t sky rocket your rankings on Google, but it can still put you on the radar of your peers and customers. When done right, guest posting can boost your reputation, position you as an authority in your field, and ultimately generate more leads, sign-ups, and customers. When implemented the wrong way however, the practice can do more harm than good. When carried out incorrectly, guest posting can ruin your credibility and bury you in…

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