Francesca Nicasio

Francesca Nicasio is a writer who specializes in producing blog posts, press releases, and web content for Internet companies, ecommerce websites, and app developers.

Francesca’s expertise lies in online marketing, retail, social media, and entrepreneurship. Her work has been featured on prominent websites such as VentureBeat, MarketingProfs, Thought Catalog, Lifehack, and more.

Building Trust with Your Audience Online: 9 Ways
By , published June 13, 2014

The web can be shady place. Between annoying pop-ups, data breaches, spam, and other shenanigans, plenty of Internet companies and websites have exploited the web to make a quick buck off Internet users. No wonder so many people distrust online businesses. And this is a huge shame because they’re ruining things for trustworthy companies such as yours. Fortunately, there are a number of action steps you can take to counter the distrust that users may have about your company. Here’s a roundup of what they are, along with tips on how to implement them correctly:   Post reviews or testimonials…

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A Handy List of Apps and Services to Ensure You’ll Never Run Out of Ideas Again
By , published June 9, 2014

Coming up with new ideas on a regular basis is one of the biggest challenges in content marketing. If you’re in this line of work, you need to come up with fresh, useful, and engaging content constantly in order to keep your audience coming back. It’s not uncommon for content creators and marketers to feel uninspired from time to time. Topic fatigue is natural, especially if you’re often pressured to bring new ideas to the table. Fortunately for you, there are several tools and solutions that can keep your creative juices flowing. The following are applications, websites, and services that…

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How to Go Viral: At Look at the Most Shared Videos on the Web and the Reasons Behind Their Success
By , published May 30, 2014

Virality is the holy grail of Internet marketing. It’s something that video producers, bloggers, and other online content creators clamor for because achieving viral status can put  you on the map and give you a massive lift in traffic. But how exactly can you achieve viral status? To answer this, we looked at some of the most shared videos on the web and identified what made them spread like wildfire. Check them out below and see if you can incorporate any of these aspects in your content:   It’s ridiculously catchy and original Naturally, the first video we checked out…

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How to Win at Online Customer Service
By , published May 23, 2014

Running a successful online business isn’t just about your site’s traffic, conversions, or the products that you sell. All these are of course, critical, but one component you should never overlook is customer support. Remember that how you serve your customers after they purchased your products or services is just as–and in most cases–even more important than getting them to sign up in the first place. A happy and loyal customer base breeds even more business. Repeat customers don’t just buy from you more often, they also tend to spend more. According to Laura Lake, “Repeat customers spend 33% more…

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5 Ways to Gain Deeper Insights into Your Target Audience
By , published May 19, 2014

Knowing what your target audience is thinking is essential to implementing a successful online business. The more you know about what goes on inside your customers’ minds, the more spot-on content, products, and services you can offer, and (ideally) the better the reception you’ll get. But how exactly can you get to know your audience? Focus groups? Sure. Hire a research company to conduct a study on them? That would work. These methods are good, but they can also be time-consuming and expensive. That said, you have a number of alternatives when it comes to conducting market research and getting your target…

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6 Guest Blogging Mistakes That are Killing Your Posts and Blogger Relationships
By , published May 8, 2014

Last week, we talked about the stupidest mistakes people make when guest posting—specifically, the biggest errors they commit when pitching articles. This time around, we’d like to focus on the mistakes people make when writing and publishing guest posts. After all, getting the go signal from a site owner is just the first step. While it’s great that you were able to get your foot in the door, you have to make sure that you won’t get kicked to the curb. Below are 6 mistakes people make when producing guest posts. Avoid these errors and to stay in the good…

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6 Stupid Mistakes People Make When Guest Posting
By , published May 2, 2014

Say what you want about guest posting, it’s still a legit online marketing tactic. Sure, it may not get you any link juice and it probably won’t sky rocket your rankings on Google, but it can still put you on the radar of your peers and customers. When done right, guest posting can boost your reputation, position you as an authority in your field, and ultimately generate more leads, sign-ups, and customers. When implemented the wrong way however, the practice can do more harm than good. When carried out incorrectly, guest posting can ruin your credibility and bury you in…

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5 MORE Email Types That Can Drive Up Your Site’s Traffic and Engagement
By , published April 24, 2014

Last week, we provided some great examples of emails that can help drive traffic and engagement to your website. If you enjoyed that article then you’ll be pleased to know that we have even more email examples up our sleeves. Here is the second installment of email types that can drive up your web traffic and engagement. Check them out, study them, and be sure to put them into action!   Happy birthday Who doesn’t want to be greeted on their birthday? If you have your subscriber’s date of birth in your database, be sure to send them an email…

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5 Types of Emails That Can Drive Up Your Site’s Traffic and Engagement
By , published April 17, 2014

Whether you’re selling products, providing a service, building an audience, or simply want to put your content out there, email marketing is something you should look into. One of the most effective marketing strategies on the web, a study by McKinsey & Co, found that email is hands down more effective than social media. Entrepreneur reported that the medium “is a far more effective way to acquire customers than all that tweeting and posting and “liking” you’re doing on social media–nearly 40 times more than Facebook and Twitter combined.” Digital Trends cited the same study and noted that “People who…

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April Fool’s 2014: A Roundup of the Web’s Best April Fool’s Jokes this Year
By , published April 10, 2014

April Fool’s for 2014 may have been over a week ago, but that doesn’t mean we can’t revisit the antics of websites, ecommerce merchants and other individuals this year. If you missed out on some of last week’s jokes or if you’re looking for a good post-April Fool’s laugh, here are Viber Agency’s top picks for the web’s best April Fool’s jokes of 2014:   Google Maps: Pokémon Challenge The search giant was one of the first companies in the April Fool’s scene, unveiling the Google Maps Pokemon Challenge on March 31st. According to Google, they were looking for Pokémon…

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