Fede Einhorn
Founder and CEO - SEO Ninja

Federico is the founder and CEO of Viber.

He is a search and online marketing expert who has been helping small and medium businesses generate traffic and increase rankings for over seven years. He has an almost encyclopedic knowledge of how Google works, has extensive experience in SEO, and is genuinely passionate about helping others succeed online.

Previously, Fede built FullTraffic, an online advertising company that grew to become one of the most prominent players in the traffic-generation realm.

Design Philosophy, Community Interaction, Flexibility, and Consistency: Four Important Things a Content Creator Needs to Know
By , published May 20, 2016
content is king

Running a website comes with a lot of challenges. As a content creator, you should already be aware of the basics of online marketing. Search Engine Optimization, Affiliate Marketing, and Networking are just a few of the things that you need to know to find success online. But building a website from the ground-up isn’t as simple as just applying these principles. As a content creator, you’ll need to know more than just those three things. Design philosophy, community interaction, flexibility, and consistency are four core ideas that every content creator should take into heart. Nowadays, running a website with…

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The Layman’s Cheat Sheet for Making Every Blog Post Memorable
By , published April 26, 2016

What is the “perfect” blog post? Does such a thing even exist? Probably not. Depending upon your audience and your personality, your definition of “perfect” might vary wildly from someone else’s. However, there a few qualities all great blog posts share. By looking at these qualities, you can create a template of sorts for yourself. If you follow this template, you’ll be able to connect with your readers on an emotional level and they’ll be more receptive to your call-to-action. With that in mind, here is a cheat sheet that you can refer to when you’re creating your own blog…

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10 Steps You Must Complete to Successfully Promote Your Start-up
By , published November 24, 2015

Once you’ve decided to live your dream full time and take your talent to market, whether want to flip real estate for a profit or take your writing full-time, as an entrepreneur you are only as good as your ability to promote yourself.  Unfortunately, many a gifted writer, artist or small-business owner has failed in their chosen field, not because they lack the ability to do their business well, but because they lack the know-how to promote it effectively. Promoting yourself correctly can be daunting and may even feel like a separate job entirely.  In a sense, it is. Yet…

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10 Tips for Boosting Your WordPress Site’s Search Rankings
By , published April 7, 2014

When higher search rankings are your goal, especially when those rankings will bring more hungry customers your way, it helps to have a few best practices to follow. Luckily, you are already using WordPress, which once downloaded will give you an instant boost in the search engine results pages or SERPs. WordPress is light, completely customizable and search engine-friendly. Here’s how to boost the SEO rankings of your WordPress site even more to bring all those new customers your way.   1. Provide a Better Visitor Experience Than Competitors Search online for the keywords you wish to rank prominently for…

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11 Types of Unnatural SEO Links
By , published April 3, 2014

With so many Google updates, it can hard to understand what the search engine wants when it comes to your backlinks.  If you build too many of the wrong links, you can count on that “unnatural link” warning showing up in your email. To help clear up some confusion, here are link schemes that are rendered useless by Google:   Advertorials An advertorial is basically a blog post talking about a product, offering no use to the average reader.  While a website can accept these types of posts, you have to understand that you put yourself at risk if you…

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Backlink Analysis: How to Conduct One
By , published April 1, 2014

Whether you’re new to the SEO world or you’ve been in the industry for some time, it’s important that you know how big of an influence backlinks can be. If you fail to build or draw in the best backlinks, your website is going to suffer because of it. Whether you’re curious about what kind of backlinks your competitor is building or you want to analyze your own, let’s take a look at the steps you can take to perform a thorough analysis: The Number of Links The first thing that you’re going to want to look into are the…

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6 Reasons Why You Shouldn’t Put an Intern in Charge of Your Company’s Social Media
By , published March 29, 2014

Social media has exploded over the last decade to the point that it’s become one of the most important forms of marketing for modern businesses. As it turns out, however, the heads of many companies–from startups to major corporations–aren’t always very tech-savvy, and they may not know how to best incorporate social media into their business models. It may seem like a good idea to get some “young blood” into your office and hire an intern to post your business’ tweets, status updates, and Instagram shots. Unfortunately, trusting an intern to manage your social media presence can be tantamount to…

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Snapchat, Secret, and Whisper: Should Your Brand Be on These New and Hot Social Networks?
By , published March 24, 2014

Unless you’ve been living under a rock for this past year, then you’ve probably heard about hot new social apps like Snapchat, Secret, and Whisper. They’ve been getting a lot of press, investors are throwing money at them, and millions of users are flocking towards these apps.

The question is, should you care?

The short answer is it depends. These apps may be making waves in the mobile and social realms but then again, just because something’s hot, doesn’t mean you should jump on it.

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